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Who do you most respect in the industry and why?
Richard Flintham and Andy Mcleod, for the style of advertising they created at Fallon.
Which advert do you wish you had done?
I wish I had worked on the Spike Jonze ‘Apple' advert. It is beautifully crafted.
What's your secret talent?
I'll keep my secret talent a secret. Otherwise it wouldn't be one.
My favourite sound process is?
All of it. Apart from when I have to change something that everyone loves and believes in.
Most memorable studio moment?
Working with Thierry Henry. Everyone kept it a secret from me including the agency, I found out when he turned up to the session.
Is loud always good?
Definitely not. Unfortunately in a medium where advertisers want more bang for their buck, trying to explain being different is good and allowing space for the consumer to take in your message when everyone else is shouting theirs can also be good.
Renault the French exchange
Walkers All I want for Christmas is you
Asda Let's make Christmas extra special
Habito Hell Or Habito
British Airways Come fly with us
Guinness The Purse
Du 'The Man Sitting Next to You'
Heineken Natures Wonder
BBC 1Xtra Street Music